To brands, retailers and consumers. In-store, online and across global markets. Packaging continues to hold significant importance for global consumer satisfaction with a strong link to purchase intent. While 83% of global consumers are at least moderately satisfied with packaging, just over one in ten is completely satisfied.
Our Packaging Matters study examines why the gap exists - and how to close it.
57% of consumers who are completely satisfied with packaging are likely to purchase or use products frequently.