Packaging Matters™

To brands, retailers and consumers. In-store, online and across global markets. Packaging continues to hold significant importance for global consumer satisfaction with a strong link to purchase intent. While 83% of global consumers are at least moderately satisfied with packaging, just over one in ten is completely satisfied.

Our Packaging Matters study examines why the gap exists - and how to close it.

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57% of consumers who are completely satisfied with packaging are likely to purchase or use products frequently.

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