John Frieda Luminous Color Glaze
What separates great products from everyday goods? Is it R&D? Marketing? The idea itself? In the end, it’s the consumer who decides. And the consumer marketplace is where MWV can make all the difference.
In 2006, John Frieda® took its pioneering reputation in hair care to a new level with the introduction of Luminous Color Glaze™, an entirely new type of product in the hair coloring category — a blend of mild dyes and shine boosters for colored hair. The brand turned to its partnership with MWV for packaging that would communicate this innovation just as dramatically.
The solution came from our Klearfold® product line, whose plastic was formed into a clear “cat-eye” cylinder package, printed and fitted with custom injection-molded end caps provided by AGI Polymatrix. The design projects the lustrous nature of the product — and fits perfectly with the John Frieda-designed primary packaging inside to create the product’s final look on the shelf. The packaging gave the product and new category instant retail credibility, gaining shelf space from neighborhood drug and beauty stores to mass retailers.
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John Freida® and Luminous Color Glaze™ are trademarks of their parent company, The KAO Brands Company.
